Ένα νέο απόσπασμα από την επερχόμενη βιογραφία του Steve Jobs από τον Walter Isaacson έκανε την εμφάνισή του αποκαλύπτοντας το λόγο που ο Jobs φορούσε το περίφημο ζιβάγκο.
Ουσιαστικά, ο Jobs «εμπνεύστηκε» από μια επίσκεψή του στο εργοστάσιο της Sony στις αρχές του ’80 όπου όλοι φορούσαν στολές. Ο λόγος ήταν ότι εξαιτίας του πολέμου κανείς δεν είχε ρούχα και έτσι οι εταιρείες έπρεπε να προμηθεύουν τους εργαζόμενους με στολές.
Κατά τη διάρκεια των χρόνων η στολή απέκτησε ιδιαίτερο νόημα και αποτέλεσε σημάδι «δεσίματος» μεταξύ των εργαζομένων. Ο Jobs ήθελε αυτού του είδους το «δέσιμο» και στην Apple και έτσι προσέλαβε τον σχεδιαστή Issey Miyake που είχε και η Sony για να δημιουργήσει μια στολή.
Στην Apple, βέβαια, δεν χάρηκαν καθόλου με την αλλαγή αυτή. Σε κανέναν δεν άρεσε η ιδέα αλλά με τον καιρό ο Jobs αποφάσισε να διατηρήσει ένα δικό του στιλ για την καθημερινότητά του και έτσι ζήτησε από τον Issey να φτιάξει τα γνωστά πλέον μαύρα ζιβάγκο. Ο Jobs είχε περίπου 100 τέτοια ζιβάγκο στη ντουλάπα του!
On a trip to Japan in the early 1980s, Jobs asked Sony’s chairman Akio Morita why everyone in the company’s factories wore uniforms. He told Jobs that after the war, no one had any clothes, and companies like Sony had to give their workers something to wear each day. Over the years, the uniforms developed their own signatures styles, especially at companies such as Sony, and it became a way of bonding workers to the company. “I decided that I wanted that type of bonding for Apple,” Jobs recalled.
Sony, with its appreciation for style, had gotten the famous designer Issey Miyake to create its uniform. It was a jacket made of rip-stop nylon with sleeves that could unzip to make it a vest. So Jobs called Issey Miyake and asked him to design a vest for Apple, Jobs recalled, “I came back with some samples and told everyone it would great if we would all wear these vests. Oh man, did I get booed off the stage. Everybody hated the idea.”
In the process, however, he became friends with Miyake and would visit him regularly. He also came to like the idea of having a uniform for himself, both because of its daily convenience (the rationale he claimed) and its ability to convey a signature style. “So I asked Issey to make me some of his black turtlenecks that I liked, and he made me like a hundred of them.” Jobs noticed my surprise when he told this story, so he showed them stacked up in the closet. “That’s what I wear,” he said. “I have enough to last for the rest of my life.”
Κατά τη διάρκεια των χρόνων η στολή απέκτησε ιδιαίτερο νόημα και αποτέλεσε σημάδι «δεσίματος» μεταξύ των εργαζομένων. Ο Jobs ήθελε αυτού του είδους το «δέσιμο» και στην Apple και έτσι προσέλαβε τον σχεδιαστή Issey Miyake που είχε και η Sony για να δημιουργήσει μια στολή.
Στην Apple, βέβαια, δεν χάρηκαν καθόλου με την αλλαγή αυτή. Σε κανέναν δεν άρεσε η ιδέα αλλά με τον καιρό ο Jobs αποφάσισε να διατηρήσει ένα δικό του στιλ για την καθημερινότητά του και έτσι ζήτησε από τον Issey να φτιάξει τα γνωστά πλέον μαύρα ζιβάγκο. Ο Jobs είχε περίπου 100 τέτοια ζιβάγκο στη ντουλάπα του!
On a trip to Japan in the early 1980s, Jobs asked Sony’s chairman Akio Morita why everyone in the company’s factories wore uniforms. He told Jobs that after the war, no one had any clothes, and companies like Sony had to give their workers something to wear each day. Over the years, the uniforms developed their own signatures styles, especially at companies such as Sony, and it became a way of bonding workers to the company. “I decided that I wanted that type of bonding for Apple,” Jobs recalled.
Sony, with its appreciation for style, had gotten the famous designer Issey Miyake to create its uniform. It was a jacket made of rip-stop nylon with sleeves that could unzip to make it a vest. So Jobs called Issey Miyake and asked him to design a vest for Apple, Jobs recalled, “I came back with some samples and told everyone it would great if we would all wear these vests. Oh man, did I get booed off the stage. Everybody hated the idea.”
In the process, however, he became friends with Miyake and would visit him regularly. He also came to like the idea of having a uniform for himself, both because of its daily convenience (the rationale he claimed) and its ability to convey a signature style. “So I asked Issey to make me some of his black turtlenecks that I liked, and he made me like a hundred of them.” Jobs noticed my surprise when he told this story, so he showed them stacked up in the closet. “That’s what I wear,” he said. “I have enough to last for the rest of my life.”